A fun client to work with, Afghan Guys wanted to develop a unique concept for their restaurant that would be applied in their branding and marketing activities. Our team devised the concept “Taste of our roots” and used it as an inspiration for their branding. The logo designed takes its inspiration from a seal/stamp. Afghan guys being an assurance for the one of its kind taste of contemporary afghan food. The circle is symbolic for plate, and the insignia being a representation of the afghani food sealed within.